Collaborative webinars, articles, and other educational materials to help researchers achieve a seamless transition between data collection and analysis.Gain valuable insights from traditionally hard-to-reach groups with confidence that research data is secure.Improve research experience through effortless focus group organization.In the shorter-term, researchers can look forward to benefits including:

The long-term vision of the partnership is for full integration between itracks and NVivo software solutions – one login to take qualitative researchers all the way through their data collection and analysis journeys with no need for data downloads or uploads in between.

To be synching up with a product that has such powerful capabilities to interpret that data is going to help the researchers we work with get much closer to realizing the full potential of online qual.” “We’re proud of the innovations we’ve brought to the industry in terms of conducting focus groups, interviews, and online discussion boards, but we know that data collection is only half the story. “We’re thrilled to be partnering with such established leaders in the world of qualitative research software,” said Garnette Weber, CEO and co-founder of itracks. This collaboration between NVivo and itracks will help streamline the qualitative research process and allow users more time to ask complex questions of their data.” “Our mission at Lumivero is to bring trusted research, decision-making, and organization tools together that enable professionals to work more efficiently and uncover new insights with their data. “By partnering with the industry’s most advanced focus group and interview software, we have a fantastic opportunity to bridge the gap between qualitative data collection and analysis,” said Gareth Morrison, CEO of Lumivero. Through this partnership, the two companies will strive to break down the silos between online qualitative data collection and analysis, improving efficiency and deepening the insights gathered by qualitative researchers around the globe. : Lumivero, developers of popular qualitative data analysis software NVivo, announced today a partnership with itracks, creators of itracks Realtime and Board software platforms for qualitative data collection. Leaders in Online Qualitative Technology Work to Bridge the Gap Between Data Collection and Analysis

Qualitative data analysis with nvivo